GLA Make An Entrance
Produced during COVID, so we adjusted our initial plans to 100% remote and 100% created with existing driving footage of the GLA. Amazing what you can do with CGI these days.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: John Hinson / Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Greg Farley
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons