Matchbox - No Limits
With a Matchbox car and its incredible backstory, Mercedes-Benz USA collaborated with Mattel to remind girls they have no limits.
We’ve transformed female racing champion Ewy Rosqvist’s Mercedes-Benz into a toy car that aims to inspire young girls. In 1962, Rosqvist was the first woman to win a long distance rally when she entered the grueling Argentinian Touring Car Grand Prix.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Marketing Communications Department Head: Alexa Harnett
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: R/GA
Group Director, Production: Joe Gagliardi
Senior Producer: Tatiana Spiegel
Account Manager: Josh Lanz
Account Supervisor: Ben Kravitz
Account Manager: Madeleine Rogers
Strategy Director: Natalie Webb
Senior Content Producer: Ben Hassey
Production Coordinator: Pete Taft
VP Group Executive Creative Director: Nick Pringle
Executive Creative Directors: Chris Joakim / Mike Donaghey
Senior Copywriter: Chloe Saintilan
Creative Director: Zachary Roif
Jr. Copywriter: Namwan Leavell
Jr. Art Director: Emily Stetzer