THE Mercedes-Benz photo pass program
Mercedes-Benz Photo Pass Program
Photography is an art of reflection. It's about observing something fascinating and capturing it in a way that's memorable and unique to the artist; the photographer. It has little to do with the things you see and everything to do with the way you see them. Photography offers an infinite variety of perception, interpretation and execution. Those are the principles on which the Mercedes-Benz USA #MBPhotoPass program is built.
With #MBPhotoPass, we work with the nation's most talented photographers and storytellers to convey unique and compelling brand stories on our Instagram. The goal of #MBPhotoPass is to capture exciting, inspiring and stimulating imagery of our vehicles and the lifestyle associated with the Mercedes-Benz brand, all told through the unique lens of the photographer that is holding the keys.
For years the #MBPhotoPass has leveraged hundreds of talented photographers and influencers, across every corner of the United States and beyond. Photo Pass is creatively tied together with the perfect pairing of photographer, vehicle and occasion to tell a relatable and engaging story and connect our fans with different passion points.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Brand Strategy Lead: Ryan Johnson
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish + R/GA
Original Idea for PhotoPass Program came from:
Joey Burtoni - Razorfish
Phillip McCarthy - Razorfish
Joseph Barbagallo - MBUSA
Sean Dennison - MBUSA