Safe Spaces (Pride 2021 Campaign)
Mercedes-Benz Safe Spaces (2021 Pride Campaign - Featuring Pro Skater Leo Baker).
We launched a new platform for Mercedes-Benz USA for Pride 2021 called Safe Spaces. The campaign features Trans Pro-Skateboarder Leo Baker and was directed by Warren Fischer from Bunker.
Above all, providing you with a Safe Space is our top priority. We're proud to partner with Athlete Ally to help champion LGBTQIA+ equality.
It's important to create a Safe Space. This is the story of Trans Non-binary pro-skater Leo Baker, as part of our Safe Spaces initiative with Athlete Ally.
Credits:
Mercedes-Benz USA Credits
Department Manager, Marketing and Communications Strategy: Tiffany Ntanos
Supervisor Social Media: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: Diane Yzaguirre
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Teddy Miller
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Directors: Warren Fischer
Production Company: Bunker