S-Class Drive or be Driven - Klay Thompson
Mercedes-Benz S-Class: Drive or be Driven with Klay Thompson
To launch the all new Mercedes-Benz 2021 S-Class, we worked with 5x NBA All-Star and one the best shooters in NBA history in Golden State Warrior - Klay Thompson. Shot on location in San Francisco at the brand new Chase Center, this content was some of the best performing S-Class launch campaign content of the year for the brand.
Credits:
Mercedes-Benz USA Credits
General Manager, Marketing Services: Mark Aikman
Senior Social Media Program Specialist: Jordan Lalor
Social Media Program Specialist: Sam Cody
Agency: Razorfish
Client Partner: Nick Verderosa
Vice President, Production: Joe Gagliardi
Senior Producer: Alexa Rosato
Producer: Pete Taft
Director of Social & Engagement Strategy: Natalie Webb
Creative Director: Todd Houlette
Creative Director: Teddy Miller
ACD: Javi Vela
Senior Copywriter: Logan Donaldson
Copywriter: Cailin Boegel
Jr. Art Director: Victoria Lyons
Production Partners:
Directors: Mark Potoka and Matt Spicer (MAMA)
Production Company: World War Seven
Still Photography: Sean Cope